Visit six participating Kamloops and Shuswap businesses for a chance to win fabulous prizes!

Get crafty this March in Kamloops and the Shuswap region. Part of the Southern Interior Ale Trail, these InBEERior communities are home to diverse breweries, restaurants, and cideries serving up local flavours with a unique flair. And be sure to add a flick or two to your tasting adventure roster at the Kamloops Film Festival.

Fill Your Tasting Pass to Win!

Now is the perfect time for a tasting tour of Kamloops and the Shuswap. How do you participate?

  1. Visit any of the participating businesses listed below during the month of March, 2022, and ask for a stamp when you buy beer, cider or food, or attend a film during the Kamloops Film Festival. Note: The Kamloops Film Festival takes place March 3-12, 2022. Check for details.
  2. Once you have collected six unique stamps, hand in the pass at any of the participating businesses or Shuswap Visitor Centre to receive a special BC Ale Trail camp mug (while supplies last). Completed Tasting Passes will be entered in a draw for a chance to win a brewery prize pack or the Grand Prize package: a two-day getaway on the Kelowna and West Kelowna Ale Trail!


Great prizes to be won!

Prizes include a Grand Prize Getaway to Kelowna and West Kelowna plus several smaller packages.

  1. The Grand Prize includes two nights accommodation in Kelowna plus $100 to spend at a BC Ale Trail brewery along with a BC Ale Trail swag pack valued at $200.
  2. Several other prize packages featuring BC Ale Trail swag, merchandise from the participating breweries, and gift cards to local liquor stores and taphouses will also be awarded. We will collect all the completed Tasting Passes and then draw random winners in April.
Crannóg Ales in Sorrento, BC

Check out the Southern Interior Ale Trail for inspiration for fun ways to explore the craft beer scene locally.

Our handy four-day itinerary suggests a variety of ways to explore the Southern Interior Ale Trail. Be sure to visit Crannóg Ales, the organic, farm-based brewery located in Sorrento, BC, between Kamloops and Salmon Arm.

Winter kamloops gallery - BC Ale Trail
Scenes from Kamloops in winter.

Read Melanie Chambers’s recent blog, “Pints & Powder,” for more ideas on how to explore Kamloops, including winter activities such as skiing, snowboarding or tubing at Harper’s Mountain; Nordic skiing, fat biking or snowshoeing on a variety of trails around the city;  or more urban adventures like shopping, dining and, of course, beer tasting!

Bright Eye Brewing - BC Ale Trail
Kamloops-Shuswap Tasting Pass at Bright Eye Brewing in Kamloops, BC.

Accommodation Discounts in Kamloops

Receive 15% off a two-night stay with the following Kamloops accommodation partners when you show your Kamloops-Shuswap Tasting Pass upon check-in.

Best Western Plus Kamloops Hotel
660 Columbia Street West • (250) 374-7878

Coast Kamloops Hotel & Conference Centre
1250 Rogers Way • (250) 828-6660

Prestige Kamloops Hotel
1810 Rogers Place • (250) 372-0987

Ranchland Inn
2357 Trans-Canada Highway East • (250) 828-8787

Riverland Inn & Suites
1530 River Street • (250) 374-1530


Where can you pick up a Tasting Pass?

The Kamloops-Shuswap Tasting Passes are available for free at any of the participating businesses, as well as at local tourism Visitor Centres.

Here is the full distribution list:


Bright Eye Brewing – 292 Tranquille Rd
Iron Road Brewing – 980 Camosun Cres
Kamloops Film Festival – 503 Victoria St (Paramount Theatre)
Noble Pig Brewhouse – 650 Victoria St
Red Beard Cafe – 449 Tranquille Rd
Red Collar Brewing Co. – 355 Lansdowne St
Underbelly By The Pig – 120 5 Ave (at Lansdowne St)


Barley Station Brewpub – 20 Shuswap St S, Salmon Arm
Crannóg Ales – 706 Elson Rd, Sorrento
Northyards Cider – 3181 11 Ave NE, Salmon Arm
Shuswap Cider – 100-2090 10 Ave SW, Salmon Arm (in the Westgate Public Market)


The BC Ale Trail app is a useful map and informational tool for exploring local breweries. Collect points at each brewery you visit and redeem them for rewards.

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