In partnership with Destination British Columbia and the BC Craft Brewers Guild, the BC Ale Trail emphasizes how a visit to or around British Columbia is enhanced with a pint of craft beer culture.

The BC Ale Trail’s team of dedicated beer lovers including consultants, social media magicians, writers, project managers, directors and craft beer innovators has worked passionately to showcase BC’s world-class brewing scene through developing comprehensive itineraries that link breweries throughout BC. The goal is to showcase BC’s delicious craft beer, inspiring geography and potential for adventure with beer enthusiasts across our province, region and the rest of the globe.

Ken Beattie

Executive Director, BC Craft Brewers Guild

Building on decades of experience in the beer industry, Ken currently sits as the Executive Director of the BC Craft Brewers Guild and Lead Administrator for the BC Ale Trail, working tirelessly to support craft breweries of all sizes across BC. Ken is a founding board member of the Canadian Craft Brewers Association and a faculty member in the Brewing and Brewing Operations Program at Kwantlen Polytechnic University.

Monica Frost

Monica Frost

Project Lead, BC Ale Trail

Since her first sip of a Shaftebury Cream Ale back in the late 90s Monica has been a craft beer enthusiast, and it became her mission to build a community around it. Her tool of choice - Social Media. After stints in Banking and the Travel Industry, Monica has now spent a decade working in Communications and Social Media roles across a variety of industries with a focus primarily on the craft beer industry. Monica joined the BC Craft Brewers Guild in 2017 as Communications Coordinator and the BC Ale Trail as Social Media and Community Manager. She was promoted to BC Ale Trail Project Lead in 2019 when the BC Craft Brewers Guild took over as Lead Administrator.

The Number

Creative Partner

The Number is a multidisciplinary creative marketing agency based in Victoria, BC proudly a part of the BC Ale Trail development team since day one. With capacity for everything creative, from graphic and web design, to consultation and facilitation, The Number helps keep the BC Ale Trail connected to craft beer enthusiasts everywhere.

Joe Wiebe

Content Manager

The “Thirsty Writer,” Joe is BC’s busiest beer writer. He is the author of two editions of Craft Beer Revolution: The Insider’s Guide to B.C. Breweries, the definitive guidebook to the province’s burgeoning craft beer industry. A co-founder of Victoria Beer Week, he is also the beer columnist for CBC Radio’s All Points West program. Joe has hosted numerous beer events and seminars and has emceed the Canadian Brewing Awards twice.

Paul Hadfield

Owner, Spinnakers Gastro Brewpub

In craft beer circles, Mr. Hadfield is quite simply a living legend. An architect by trade, he designed Canada’s first brewpub, Spinnakers, in 1984, and then became its Publican. In that role he blazed trails and pioneered the craft beer revolution, years before few understood what an IPA was. Paul’s passion for a deeper relationship between BC craft brewers and its tourism industry has fuelled the BC Ale Trail’s development.

Paul Kamon

Tourism Consultant

Paul is the Executive Director of Sunshine Coast Tourism. He is also the co-founder and Business Development Director of Vancouver Craft Beer Week. When not feverishly typing, Facebooking, Instagramming, tweeting, texting, talking, or meeting with colleagues to spread the word about the beauty of the Sunshine Coast and beyond, he can be found camping with his young family, playing in the garden, or drinking a good beer on his deck.

Many thanks to Chris Nohr, Beattie Tartan, FlyPixl, the web and video teams at The Number, and all participating DMOs.

Media Contacts: Deirdre Campbell | 250.800.1547 | or Monica Frost | 778.990.9351 |

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